TEAM: Marketing & Communications
REPORTS TO: Vice President, Brand Strategy
LOCATION: Flexible
THE ROLE
We are looking for a Senior Managing Director of Paid Media to create the vision and drive the execution of strategies across digital and traditional media channels including PPC/search, display, native, video, social, mobile, and email. You will be responsible for the development, optimization, forecasting and reporting of paid media campaigns with a focus on recruitment, engagement and retention.
As head of the Paid Media team, you will have extensive experience in leveraging best practices and be passionate about using data-driven approaches to develop roadmaps and manage paid media budgets and campaigns. You will work cross-functionally across the organization, while also leveraging our paid media agency to exceed business expectations and inform org-wide strategies. Your success is built upon ownership of performance marketing and the ability to balance both long-term business goals and objectives with short-term needs.
You will report to the Vice President of Brand Strategy.
THE ORGANIZATION
There are more than 16 million children growing up in poverty in the U.S., and less than 10 percent of them will graduate from college. These statistics are not a reflection of our children’s potential; we know that children growing up in poverty can and do achieve at the highest levels. Rather, these statistics reflect the systemic lack of access and opportunity for children in low-income communities.
Teach For America’s (TFA) mission is to find, develop, and support a diverse network of leaders committed to expanding opportunity for children from classrooms, schools, and every sector and field that shapes the broader systems in which schools operate. We are seeking individuals who align with our mission, core values and commitment to Diversity Equity & Inclusiveness and are ready to join us in this global movement.

Qualifications:

THE PERSON
Strategy and Campaign Management – 75%
• Develop and drive large-scale paid media strategies across performance-oriented channels including PPC/search, display, native, video, social, mobile, and email
• Oversee acquisition marketing strategies and tactics with a laser focus on data-driven decisions and optimizations for efficiency
• Outline testing roadmap to evaluate audience, messaging, frequency, bids and budget
• Establish meaningful and measurable KPIs that align with business and recruitment and retention objectives
• Incessantly track, analyze, and report data from campaigns and uncover insights to refine and optimize the strategy, and to identify new ways to improve market penetration
• Present insights and performance metrics to senior-level executives in a format that is actionable
• Advocate for and operate in an agile marketing environment with confidence
Agency Management – 15%
• Manage partners, agencies and analytics tools to maximize ROI on marketing campaigns.
• Oversee budget allocations based on performance against KPIs
Collaboration & Partnerships – 10%
• Collaborate with other marketing and communications teams to ensure campaigns are integrated into brand experience
• Partner with Recruitment, Admissions and other TFA teams on campaign development to support wider objectives and business growth
• Identify learning opportunities for the company and the team and work with all partners to establish and activate a learning agenda

THE MUST HAVES
Prior Experience
• Minimum 8+ years of professional experience, preferably in marketing, digital or advertising agency, in-house or marketing related. Experience as a media planner or buyer for subscription/recruitment services preferred.
• Proven and deep experience managing paid media campaigns and vendors/agencies
• Success in driving efficiency in performance marketing and strong budget management skills
Work Demands
• Ability to travel to in-person meetings in various U.S. cities at least once per quarter
Skills
• Ability to think big-picture and day-to-day
• Excellent verbal/written communication, presentation and storytelling skills
• Strong quantitative, analytical and problem-solving capabilities
• Highly-organized and process-oriented with ability to juggle multiple tasks simultaneously.
• Working experience managing multi-million dollar yearly media budgets
• Ability to work independently and in a team environment
• Proficient in Google Analytics
Education
• Bachelor’s degree (or higher)

THE TEAM
As one of the key pillars of Teach For America’s Marketing and Communications team, the Brand Experience team is charged with stewarding the TFA brand internally and externally and bringing our narrative and impact to life through creative art and design, bold events, compelling storytelling and innovative distribution channels. Our diverse and integrated team strives to build experiences that convey TFA’s mission, values and work while fostering emotional connections with our community and audiences in ways that are authentic, inspiring, passion-led, relevant, innovative and ultimately, a representation of our collective and shared commitment – to end educational inequity in America.
THE PERKS
By joining staff, you join a network of individuals committed to pursuing equity for all students and developing themselves as professionals in the process. We as an organization value the longevity of our employees and offer a comprehensive and competitive benefits plan. The salary for this position is also competitive and depends on your prior work experience. Please be advised, you will have an opportunity to discuss salary in more detail after you begin the application process.
WE ARE DEEPLY COMMITTED TO DIVERSITY, EQUITY & INCLUSIVENESS
Teach For America encourages individuals of all ethnic, racial, and socioeconomic backgrounds to apply for this position. We are committed to maximizing the diversity of our organization, as we want to engage all those who can contribute to this effort.
Teach For America is committed to providing equal employment opportunities to all qualified individuals and does not discriminate on the basis of race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, parental status, genetic information or characteristics (or those of a family member) or any other basis prohibited by applicable law.

• This job description reflects Teach For America's assignment of essential functions and qualifications of the role. Nothing in this herein restricts management's right to assign, reassign or eliminate duties and responsibilities to this role at any time.

NEXT STEPS
Interested in this position? Apply now! Scroll down to the bottom of the page to find the link to the online application. If you still have questions regarding the role, feel free to contact our recruitment team at [email protected] or visit www.teachforamerica.org/about-us/careers.

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